Giving Feedback #1

Many confuse giving feedback with identifying grammatical and spelling errors.  They are NOT the same. Nowadays, most word processing software programs can do the latter, but not the former. And in truth, until the next to last draft is on the table, correcting spelling is futile. Giving feedback that helps the writer/designer revise is not…

The Part v.s The Whole

At a recent team meeting I engaged ALL the departments in a creative development exercise.  It required a kind of thinking that was comfortable for some, as it was their day-to-day thinking work and very uncomfortable for the others as it stretched them completely out of their comfort zone. The intent was for all the…